Welcome to the view through My Viewfinder, a place for insight, advice and behind-the-scenes thoughts on commercial photography for brands, businesses and marketing teams.
From planning a shoot and building a stronger image library to understanding what makes photography work harder across websites, campaigns and print, this is where I share practical ideas, useful guidance and a glimpse into how commercial photography comes together.
Planning a commercial photoshoot starts long before the camera comes out. This guide covers how to prepare properly, from shaping the brief to getting better, more useful images for your brand.
Why I Believe Authentic Workplace Photography Outperforms Stock Imagery and AI-Generated Photography
Authentic workplace photography helps businesses build trust, show real culture and stand apart from the generic feel of stock and AI-generated imagery.
A strong business headshot should feel professional, natural and up to date, helping individuals and teams make a better first impression across websites, LinkedIn and marketing materials.